We’re Troup.
An idea-centric, purposefully driven,
creative powerhouse that you’ve never
heard of...with clients you have.

Let’s get famous.

About us
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Monya

A family-owned legacy jeweler wanted help in reimagining their offerings, starting with the creation of a new brand & online shopping experience.

SelvaRey Rum

Taking Bruno Mars’ spirit to a whole new level of luxury, required an entirely new brand, most importantly the packaging.

Gostrider

Is it possible to ensure the design of a brand lives up to a celebrity's image? Or, if possible, surpass it? It is, and we did.

Mercer Hotel

Reinvigorate a historic Soho property’s digital presence and brand identity through design and content creation? We packed our bags immediately.

Velocity

A revolutionary cycling app built around a community of hardcore enthusiasts that want a rallying cry.

Elite without the arrogance;
bold without the attitude.

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