Kenny Flowers

The Situation

Kenny Flowers was scaling fast as a DTC clothing & lifestyle brand introducing several sub brands, and exploding on social media. They lacked a cohesive  look and feel and tone of voice. With hopes of opening their first brick and mortar, and continuing to blanket social with marketing, they needed help.

The Answer

Troup developed a modern, sophisticated and scalable version of the Kenny Flowers brand  made for relevance in todays fast social world. Updated color palettes, typography, iconography, design systems and a fresh new website all were created together to take KF to the next level of design and branding without losing any equity.

The Ask

KF approached Troup to take them to the next level, while staying true to key brand attributes they had built over the last 10 years. We were tasked with evolving the current brand identity, a design system for use across all channels as well as refine the overall style, design and art direction of their site.

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