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All of our work starts with strategy. Focused on a business problem, it provides an insight that inspires authentic storytelling, no matter the medium, to lead us, and our clients, to create brands, ideas and content that can’t be ignored.
JFK
The John F. Kennedy Presidential Library and Museum held a special exhibit about World War II. Called Service & Sacrifice, this collection highlighted the lesser-known stories of those who served.
Mercer Hotel
Reinvigorate a historic Soho property’s digital presence and brand identity through design and content creation? We packed our bags immediately.
Atmos
Atmos is an expansive, play-and-earn ecosystem with deep economics, rich history, and heart-pounding gameplay.
Whey Fwrd Launch
Myprotein tapped Troup again, this time this time for a product launch. They wanted to know: how do we tell the world about Whey Forward?
TurboTax
TurboTax Free Edition wanted to grab the attention of Gen Z & Millenials, and they wanted Troup's help. Our advice was, talking animals and Alphorns, logically.
Monya
A family-owned legacy jeweler wanted help in reimagining their offerings, starting with the creation of a new brand & online shopping experience.
Myprotein Brand
New year, new you, new content. UK-based Myprotein needed an attention grabbing US-based campaign for the new year. We beat our PR.
Gostrider
Is it possible to ensure the design of a brand lives up to a celebrity's image? Or, if possible, surpass it? It is, and we did.
The NoMad Hotel
A world-class hotel came looking for a refined website. We got a room key and the rest is history.
SelvaRey Rum
Taking Bruno Mars’ spirit to a whole new level of luxury, required an entirely new brand, most importantly the packaging.
National Runaway Safeline
Raising awareness for youth-in-crisis, during a pandemic, alongside the holiday season was the ask. We garnered high marks.
Velocity
A revolutionary cycling app built around a community of hardcore enthusiasts that want a rallying cry.
Arden Living
The feeling of coming home to a boutique hotel far exceeds that of the common condo, which is exactly that we helped position Arden as.
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