Myprotein returned to Troup with a request to partner on the launch of a new product. Whey Forward is an entirely new kind of whey protein.
Animal and lactose free, it is a super unique product that needed a distinctive solution to drive awareness and set MP apart from the sea of sameness categorically.
Troup answered the challenge by creating high-energy animated video content that highlighted the ingenuity of the product, while educating the target audience in an engaging and break-through way. The creative saw a 29% increase in view rate compared to the previous asset which was created in-house. And overall the cost of spend decreased 45% on a cost-per-click and cost-per-conversion with the new creative running.
