Monya

The Overview

Hampden Corporation was introduced to Troup through a mutual connection. A 100-year-old, 4th generation family business and one of the largest independent jewelry manufacturers in the U.S., tasked Troup with creating some luster for a new brand.

The Troup team discovered the name monya, an homage to a family name from the past. They then developed a new visual identity, iconography, language, packaging and digital presence.

NAMING & STRATEGY
BRAND IDENTITY
DESIGN DIRECTION
BRAND GUIDELINES
Back to Top